![](https://cdn.prod.website-files.com/65e904137a2f6943341359eb/6606c6fb589b83ff0256a66a_3_Use-case-feature-1.png)
A soft overall market in the analyzed period across all media affected Audio, with Digital Audio flattening after several quarters of strong growth, and terrestrial radio dropping at a double-digit level.
![](https://cdn.prod.website-files.com/65e904137a2f6943341359eb/6606c71d128db37846d0b465_3_Use-case-feature-2.png)
Within Digital Audio, Podcasting largely outperformed streaming, continuing the pattern of extraordinary ad spend growth in podcasts seen since 2020.
![](https://cdn.prod.website-files.com/65e904137a2f6943341359eb/6606c747bfffe7ee5a41237a_3_Use-case-feature-3.png)
Digital Audio has grown from 19% share of all Audio to virtually half in just 5 years.
![](https://cdn.prod.website-files.com/65e904137a2f6943341359eb/6606c7b4236a2189280ed7e4_3_Use-case-feature-4.png)
A competitive view of some of its competitors tells Guideline’s client that it has outperformed several of its key competitors growth-wise.
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