A soft overall market in the analyzed period across all media affected Audio, with Digital Audio flattening after several quarters of strong growth, and terrestrial radio dropping at a double-digit level.
Within Digital Audio, Podcasting largely outperformed streaming, continuing the pattern of extraordinary ad spend growth in podcasts seen since 2020.
Digital Audio has grown from 19% share of all Audio to virtually half in just 5 years.
A competitive view of some of its competitors tells Guideline’s client that it has outperformed several of its key competitors growth-wise.
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