Guideline data proves that, despite the client’s ad revenue struggles, there’s very strong growth in the Retail Media space (nearly 200% in 3 years)
Most of the client’s competitors have shown strong double-digit growth over the past year, which confirms that the opportunity to grow their share of wallet is both true and sizable.
Guideline’s client is able to confirm that they’ve been too heavily invested in ad products (Display) that are under-performing vs Video and Search within Retail Media.
Through the early identification of the demand side product categories that were driving growth into the segment, the company was able to lift sales by +18% despite their focus on Display inventory as new offerings were being developed.
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