Guideline Cookie and Similar Technologies Policy
Our privacy policy outlines Dreamscape Opco, Inc., d/b/a Guideline, and its affiliated companies’ (“Guideline”, “we”, or “us”) general approach to our use of cookies and similar technologies on our websites (https://www.guideline.ai/; https://sqad.com/; https://www.standardmediaindex.com/) (collectively, the “Websites”).
Cookies and other Technologies
A cookie is a data file that is stored on your device when you use our services. Cookies help us track user-specific information and activities. For general information about cookies (including how to disable/enable them) visit https://allaboutcookies.org/.
Categories of Cookies on our Websites
- Strictly Necessary Cookies. These cookies are essential for our Websites to function.
- Preference and Functionality Cookies. These cookies enable our Websites to remember information about your preferences such as your selected language.
- Analytics Cookies. These cookies help us understand how visitors interact with our Websites by collecting and reporting information about your visit, including the pages viewed and time spent on the Websites.
- Advertising and Marketing Cookies. These cookies are used to remember a visitor to our Websites in order to display ads that are relevant and engaging to you on other websites, as well as limit the number of times you see an advertisement. These cookies also help us measure our advertising or email marketing campaigns’ effectiveness. You can learn more about how to opt out of these cookie uses below.
Similar Technologies
Guideline also employs other technologies including tracking pixels and code snippets that interact with external services to record behaviors.
- Pixels, also known as “tags”, “web beacons” or “clear GIFs”, are pieces of code or small electronic images (1×1), that are ordinarily not visible to website visitors and email recipients and may be associated with cookies on the visitors’ browser or device. Pixel tags allow us to count users who have visited certain pages of the Site, to deliver branded services, to provide online advertising, and to help determine the effectiveness of promotional or advertising campaigns.
- Tracking URLs, also known as “tracking links”, are commonly used to track the performance of marketing and advertising campaigns across websites and engagement channels. For example, if an individual clicks-through a link in an email message, they would be redirected through a specific link to the website content designated from the email.
- Mobile device identifiers, also known as a universally unique ID or “UUID” are strings of characters that are incorporated into a device by its manufacturer and can be used to uniquely identify that device (for example an Advertising ID assigned to a tablet running the Android operating system). Different device identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. A given device may have several different unique device identifiers. Unique device identifiers can be used for various purposes, including security and fraud detection, syncing services such as a user’s email inbox, remembering the user’s preferences and providing relevant advertising.
- Local storage objects enable websites to store and retrieve data in a browser on a device. When used in “local storage” mode, the browser or device enables data to be stored across sessions (for example, so that the data are retrievable even after the browser has been closed and reopened). One technology that facilitates web storage is HTML 5.
How to Opt Out of Our Cookie Use
You can opt out of cookies use in the following ways:
- Opting out of cookie use in our Cookie Preferences. You can opt out of cookies via our cookie preferences center by clicking on the ‘Your Privacy Choices’ link on our Website.
- Through your browser. You can adjust your browser settings so that your browser blocks all or some cookies. You can also delete cookies that have already been placed. Please note that our Website or Services may not recognize automated browser signals regarding tracking mechanisms, such as “do not track” instructions.
- With each of our vendors individually. The following are vendors with essential, analytics or advertising and marketing technologies our Website uses and a link to each vendor’s opt out page
- Through industry-wide opt out mechanisms. Consumers can submit an industry-wide opt out request for interest-based advertising through the Digital Advertising Alliance’s (DAA) opt out website which can be found at optout.aboutads.info.
Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.
Changes To This Policy
We may revise this policy from time to time. Review it occasionally so that you keep up-to-date on our most current practices. We will put the effective date of the latest version at the top of each policy.
Contact Us
For more information about our use of cookies, please contact us at privacy@guideline.ai.
