Insights by Guideline
Real Ad Spend and Pricing Data. Ready-to-use Market Intelligence.
Stop drowning in numbers. Insights delivers curated reports — share of wallet, CPM benchmarks, source of volume — built on $200B+ of measured ad spend globally.
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Numbers Don't Tell Stories. Our Experts Do.
Everyone has access to numbers. Dashboards, exports, panels — the market is drowning in data points that look precise but say nothing. Insights is different: our analysts turn raw ad spend into actionable signal — the storyline behind the movement, the "so what" your team can act on.
From Data Points to a Clear Narrative
We connect the dots across categories, channels and quarters so the story is obvious.
From Noise to Actionable Signal
Our experts surface what changed, why it matters, and what to do next — not just what happened.
From Raw Exports to Decisions
Pre-scoped reports and expert commentary your team can take straight into the next pitch or plan.
Who It’s For
Built for Teamsthat Price, Pitch and Plan Media.
01
Brand Marketers
Defend budget with hard share-of-wallet evidence and find white-space categories before competitors do.
02
Media Agencies
Win pitches with verified CPM benchmarks and source-of-volume narratives no panel data can match.
03
Publishers & Sellers
Price inventory confidently against the real competitive set and uncover upsell signals in client portfolios.
04
Capital Markets
Forward-looking ad spend forecasts and category KPIs to size markets and stress-test investment theses.
Insight Standard Reports
Six Report Families.
One Source of Truth on Ad Spend.
Available as a single report or a 4-pack bundle within a 12-month window. Each report is delivered as a pre-rendered visualization plus a filterable spreadsheet.
See Exactly Where Your Category Dollars are Going
Identify competitive threats and quantify dollar upside vs. market share across 12 categories and your top 3 direct competitors.
The "Why" Behind Every Shift in Buy
Pinpoint the specific competitors stealing or gaining share by media sub-type, then prioritize dollars based on real churn signals.
Price Your Inventory with Verified CPM Benchmarks
Optimize CPMs across up to 10 publishers with category-level pricing context — RFP-ready in minutes, not weeks.
Macro to Micro View of the Channels that Matter
Track how spend flows across linear, digital, CTV and emerging channels — with the context of why the mix is shifting.
Sub-Category Deep Dives with Strategic Implications
104 weeks of trend data across one product category and every sub-category, paired with macro-economic outlook.
Defend or Grow CPMs with Audit-Grade Evidence
Validate effective CPMs across up to 4 direct competitors and 4 product categories — built to withstand procurement scrutiny.
Need something custom?
Add Advisory Services, Executive Speaking, or a Bespoke Consultancy engagement.
Request the Catalog
Pricing with Proof
CPM Benchmarks your Procurement Team can't argue with.
Every Insights report ships with the underlying numbers — not just charts. Use them to set RFP rates, defend CPMs in renewal conversations, or stress-test publisher proposals against the real competitive set.
Our Team
The AnalystsBehind Every Insights Deliverable.
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Sean Wright
15+ years at the intersection of data and decision-making. Former leadership roles at NBCUniversal and AB InBev — uses data to reduce uncertainty for senior executives.
Shivani Hegde
As a Data Scientist, Shivani brings a background in astrophysics, machine learning, and applied analytics to the study of media investment trends.
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Momo Jin
Specializes in US and international media investment trends, monthly briefs, category spotlights and sports media analyses with a focus on data viz and storytelling.
FAQ
Frequently Asked Questions
What data powers Guideline Insights?
How are reports different from raw data exports?
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Ready to transform the way you sell media?
Subscribe to a report, request a custom analysis, or talk to our Insights team about a bespoke engagement.
