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Key Capabilities
Guideline's MCP server gives you the freedom to choose your AI while keeping your media data secure and accessible.
Instead of being locked into a single AI ecosystem, connect the tools your team already uses to read, analyze, and optimize your media data.
Here's what you'll unlock:
- Universal AI Compatibility: Connect any compatible LLM or AI agent setup directly to your media workspace.
- Context-Rich AI Chat: Ask your AI complex questions about budgets, flight dates, and channel mixes with zero manual data exporting.
- Instant Insights: Empower your AI to instantly calculate pacing, detect underperforming channels, or suggest reallocations.
- Secure Data Access: Maintain strict control over what data the LLM can see through secure, protocol-level permissions.
How It Works
Getting started takes just a few steps. Connect your preferred AI directly to your Guideline media plans and start collaborating in real time.
Follow the steps below:
Enable the Server
Turn on the MCP server option within your account security settings.

Configure Permissions
Select which media plans, client accounts, or historical metrics the server can access.
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Connect Your AI
Plug your organization's LLM API or AI assistant app into the server endpoint.
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Collaborate
Start chatting with your AI about your media plans in real time.
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Connect your AI to your media plans today
Connect your preferred LLM directly to your live media plan data for instant insights, smarter pacing, and faster decisions.
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