Guideline Website Privacy Policy
Thank you for taking the time to read our privacy policy. At PC Dreamscape Opco, Inc., d/b/a Guideline, and its affiliated companies (“Guideline”, “we”, or “us”), your privacy is of the utmost importance. We want you to be fully informed about the information we collect, how it is used, shared, and protected, and the choices you have with it and explain the privacy and data practices at Guideline.
This privacy policy sets out how we collect, use, process, store, share and disclose your Personal Information on our websites (https://www.guideline.ai/; https://sqad.com/; https://www.standardmediaindex.com/) (the “Website”). We may offer you opportunities to participate in customer surveys. These surveys will gather your opinions on the effectiveness and/or current state of our Services, as well as your opinions on future functionality and the direction of our product offering. This policy does not address the information practices associated with our ‘Services’ (as defined in the Guideline Services Privacy Notice). To learn more about the privacy practices of our Services, please visit the Guideline Services Privacy Notice.
By accessing and using our Website you freely and expressly consent to the collection, use, processing, storage and disclosure of your personal information as set out in this Privacy Policy.
- TYPES OF PERSONAL INFORMATION WE COLLECT
- HOW WE USE YOUR INFORMATION
- HOW WE DISCLOSE YOUR PERSONAL INFORMATION
- YOUR PRIVACY CHOICES
- USE OF COOKIES AND TRACKING TECHNOLOGIES
- SECURITY
- RETENTION
- U.S. STATE-SPECIFIC NOTICE
- UK/EEA RESIDENTS NOTICE
- CHANGES TO THIS PRIVACY POLICY
- CONTACT US
Types Of Personal Information We Collect
- Information you provide directly to us:
- Information from your inquiries into our Services, or how you otherwise indicate you may be interested in our Services, which may include providing us with your name, work email, phone number, company name, position title, the type of company you work for, and any information you provide in the message to us.
- Our website offers you the ability to interact with us by signing up for email communications or downloading on-demand content.
- We may collect information when you use the live chat feature on our Website including providing your contact information.
- Information we automatically collect during your visit to our Website:
- Website metadata and analytics, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.
- We may use cookies, beacons, pixel tags, and other similar technologies to collect additional information automatically as you interact with our Website, to personalize your experience with our Website, and to measure the performance of our advertising and marketing efforts. Learn more about our cookie uses below.
- Information from third parties:
- When you interact with our accounts on a social media platform, we may collect certain information that you or the platform make available to us such as Website metadata analytics (above), your social media account ID, your social media ‘likes’, click-throughs to our Website, or custom interactions.
- We may also engage third parties to provide additional information about business professionals who are interested in our Services, engage with our newsletter and Website, or interact with us on social media.
Our Website is designed for business professionals. We do not intentionally collect any personal information from minors under the age of 18. If you believe we have obtained personal information associated with children, please contact us at privacy@guideline.ai and we will delete it.
How We Use Your Information
We use the personal information we collect for the following purposes:
- To provide our Website and Services.
- To solicit new customers with advertising and marketing.
- To provide customer support or to respond to your inquiries.
- To communicate with you, including via our newsletter.
- To maintain, troubleshoot, and improve the Website and Services.
- To comply with our agreements or policies.
- For other business and legal purposes, such as to detect and prevent fraud, to collect amounts owing to us, and to maintain business records.
- With your consent.
How We Disclose Your Personal Information
We may disclose your information with your consent. We may also share your information with our corporate affiliates, as well as vendors or service providers who:
- Help us communicate with you.
- Manage and optimize our Website and Services.
- To provide our live chat, namely, we may provide your information to our chatbot provider, HubSpot. The contents of the communications will not be used for any purpose other than to support Guideline, but are also subject to HubSpot’s applicable terms of use, privacy, and security policies.
- Provide marketing and advertising services, for example, we use Hubspot to send our newsletter. We also may use cookies for marketing and advertising purposes (see ‘Use Of Cookies And Tracking Technologies’ for more information on your choices with these services).
In addition:
- We may disclose your personal information in order to:
- Protect the legal rights of our company, our employees, our agents, and our affiliates.
- Protect the safety and security of our customers or Website visitors.
- Detect and protect against fraud.
- Comply with law or legal process.
- We may disclose your personal information as part of a business transition.
- We may disclose your personal information with prospective purchasers exclusively to evaluate the proposed transaction.
- We may disclose your personal information with another company that buys the assets or stock of PC Dreamscape Opco, Inc. That company may use and disclose personal information for purposes similar to those described in this Privacy Policy.
- Our Website may contain links to other websites or services. We do not exercise control over the information you automatically provide by clicking an external link from our website, or is collected by these third party websites. We encourage you to read the privacy policies or statements of the other websites you visit.
- We may share de-identified, aggregate, or anonymous information for any purpose. This means that the information we share does not identify specific individuals, or is combined with other data to protect your privacy in compliance with relevant data privacy laws.
Your Privacy Choices
You have the right to exercise the following choices with our use of your personal information:
- Access the personal information we maintain about you.
- Delete the personal information we maintain about you.
- Correct inaccurate personal information we maintain about you
- Opt out of certain uses of your personal information, notably:
- Email marketing - unsubscribe to our email list by clicking the unsubscribe link at the bottom of marketing emails.
- Tailored or interest-based advertising using third party cookies - refer to the ‘Use of Cookies and Tracking Technologies’ section below to learn how to opt out of these types of ads.
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
You can exercise these rights by contacting us at privacy@guideline.ai.
If you are a current or former employee of one of our enterprise Customers, and you would like to fulfill your rights to the personal information we maintain about you on behalf of our Customer, please contact a representative of that Customer rather than email us with your request. We can not provide personal information about a specific individual on behalf of a Customer without their express written instructions.
Use Of Cookies And Tracking Technologies
Like many companies, we use cookies, pixels, web beacons, and other tracking technologies (“Cookies”) to collect information about your browsing activities, your interactions with our websites or emails, and to serve tailored ads. To learn more about our Cookie practices, please see our Cookie Policy.
Security
We maintain reasonable safeguards to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. Despite our efforts, we cannot guarantee that unauthorized access or use will never occur. It is important that you take steps to keep your information safe and secure.
Retention
We will retain your personal information for as long as is necessary for the purposes set out in this Privacy Policy or internal policies. The criteria we use to determine retention periods for each category of personal information is based on the type of personal information, contractual requirements, or with regards to product or service maintenance and improvements. We will also retain and use personal information as necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.
UK/EEA Residents Notice
Residents of the UK and European Economic Area (“EEA”) are provided certain privacy rights under the UK and EU General Data Protection Regulations (“GDPR”).
Legal Basis:
Under the GDPR, we process Personal Data under the following legal basis.
Processing Activity
Legal Basis under GDPR
Placement of cookies and live chat on our Website
Consent
Improving our Website
Legitimate Interest
Product, Marketing, or Service-Related Communications
Legitimate Interest
Controller Designation:
Under the GDPR, we are designated as a ‘Controller’ for the collection and use of all information collected through this website. For use of our Customers personal data, we are designated as a ‘Processor’.
Cross-Border Data Transfers:
We may transfer to, and store the data we collect about you, in countries other than the country in which the data was originally collected, including the United States, Canada or other destinations outside the EEA and the UK. Those countries may not have equivalent data protection laws as the country in which you provided the data. If you are located in the EEA or UK, we will only transfer your Personal Data if:
- The country to which the Personal Data will be transferred has been granted a European Commission adequacy decision, or
- We have put in place appropriate safeguards in respect of the transfer, for example we have entered into the Standard Contractual Clauses adopted by the European Commission and required additional safeguards with the recipient
Data Protection Officer
We have appointed a Data Privacy Director to oversee compliance with this Privacy Notice. If you have any questions about this Privacy Notice or how we handle your personal data, or would like to request access to your personal data, please contact our Data Protection Officer at DPO@guideline.ai.
Additional Rights for UK or European Economic Area Residents:
In addition to the rights granted above, if you are a EEA or UK resident, the GDPR grants you the right to lodge a complaint against us with your local data protection authority. You can find your data protection authority at https://edpb.europa.eu/about-edpb/about-edpb/members_en.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated Privacy Policy on this page with a “Last Updated” in advance of the effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Services.
Contact Us
If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information, you can contact us by email at privacy@guideline.ai or at:
PC Dreamscape Opco, Inc.
Attn: Guideline Privacy Team
99 Wall Street, #1070
New York, NY 10005
