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Guideline in the News

Media Buyers Say Programmatic Spend On Spotify Is Increasing As Platform Builds Its Own SSP

Premium Programmatic Growth Projected To Only Increase Further (New Report)

Spotify Experiences 12% Growth YoY In Video Advertising In The US Market As It Scales Programmatic Strategy With The Trade Desk

Report: Spotify’s Programmatic Ad Revenue Soars For 2024

Two Years Post Acquisition, And X’s Relationship With Advertisers Has Never Been More Complex

'Not That Relevant’ Late Night TV Shows Fading To Black As Even Colbert’s Leading ‘Late Show’ Sees Audience Drop 32%

It's Not Your Father's Media-Buying Marketplace

Data Think Tank: High Ratings Pushing Up NFL Ad Prices

Data: High Ratings Push NFL Ad Prices Up

The Daily: Checking In On Ad Spend— What’s Been Driving Growth This Year, Why It Might Be About To Slow Down, And A Preview Of 2025

October NFL Unit Ad Pricing Soars 9%, September Up 7%

NFL 30-Second Spots Set To Rise 9% YoY In October, Guideline Says

Programmatic Gold Rush: Premium Spend Jumped In First Eight Months Of 2024

The US Media Market Grew 8% In The Year-To-August, Boosted By Programmatic Premium Deals And Retail Media

Ad Market Expands 12% In August, Second Of Two Olympic Months

Digital Keeps National Brand Focus On Audio, With Spending Up Double-Digits In First Half

The Sky Is Falling At TikTok, But Employers, Advertisers, And Creators Don't Seem Worried

Guideline Launches First Cross-Media Ad Spend Visibility Into China

At 80%+, New Data Shows China Has The Most Digital Mix

China Outpaces World In Online Ad Spending

Automakers Are Getting Back Into Advertising’s Biggest Arena: NFL

Paris Olympics Offsets 7.8% Decline In Ad Spend For July: Guideline SMI

Guideline SMI July 2024: Paris Olympics Boosts Ad Revenue For Nine Entertainment, Softer Elsewhere

Olympics Drove Much Of July Ad Bump

What A Difference 5 Days Of Olympic Ad Spending Makes

The Refresh: Streaming Soars, Social Grows, AdOps Recognition On The Rise

Olympic Gold For TV: A Big Ad-Spend Jump In July

US Ad Market Sees 14% Growth In July, Marking 15th Consecutive Month Of Expansion

Netflix Gross Media Ad Spend Spiked 166% YoY In Q2: Guideline Data

Competitive Info: Ad Budgets Continue Shift Away From TV

X CEO Linda Yaccarino Contends With Pitfalls of Sharing Power With Elon Musk

Outdoor Ad Revenue Exceeds Projections, Shows Resilience – Report

Ad Market Expanded In June For 15th Consecutive Month

85 Percent Of Brand And Agency Marketers Use Manual Spreadsheets To Manage Media Planning

Reallocation From Linear TV Is The No. 1 Source For Funding CTV Ad Spend Increase

What Disney+ And Netflix Massive Q1 Ad Spend Increases Really Mean

Some Advertisers Are Bargain Hunting On X. It May Not Be Enough

Netflix, Disney+ Notched Big Ad Spend Gains In Q1

US Advertisers Are Pulling Money From Linear TV To Increase Programmatic CTV Spend

Digital And Traditional Media Spend Show YoY Increases In April

Study: Digital Media Ad Spend Grew 18% In Q1 '24

Digital Media Ad Spend Grew +18% in Q1 '24, The Biggest Quarter In Two Years, Fueled By Programmatic Buying

How Walmart, P&G, General Motors, PepsiCo, And Other Big Marketers Are Spending On Black-Owned Media

Digital Video Forecast To Overtake Linear TV In US Ad Spend This Year

IAB: Ad Buyers Just Think Differently When It Comes To Creator Content

TV Upfront Presentations Clouded By Digital Video Ad Supremacy

Why Investors Are Starting To Take Pinterest Seriously

Peak TV Is Dead, Long Live Peak TV Advertising

Ad Data Shows A Tale Of Two Social Media Platforms

U.S. Ad Market Expands For 11th Month In March

UpFronts, NewFronts: Ad Dollars, Where Are You?

Relegate Annual Pharma Marketing Media Planning To The Past

Digital Video Ad Spend Will Exceed Linear For The First Time

Guideline Appoints Rob Norman And Greg Coleman To Board Of Directors

Why The Annual Planning Process Is Behind Before It Starts

National Linear TV Ad Market Fell 7% In Q4 2023

Diverse media investment slowed in 2023—breaking down the numbers

How Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant

Super Bowl Alert: Usher is everywhere and Bud Light goes for laughs

Fun Facts To Share About Super Bowl LVIII

3 ad channels bolstering the growth of the US ad market

TikTok Asks Advertisers to Spend 50% More Next Year

After Musk tirade, X faces prospect of more advertisers fleeing

One Year After Elon Musk Bought Twitter, X Monthly Users Are Down 15% and Ad Revenue Has Slumped 54%

X’s Tumultuous First Year Under Elon Musk, in Charts

What advertisers should know about the SAG-AFTRA strike

US ad market spending grew in May for the first time in 11 months

Around the World: The retail media opportunity (and maturity) in key regions

Despite Increased Ad Spend, Some Black Publishers Question Brands’ Strategy

Major newspapers could face a $40m hit if governments follow Victoria in abandoning print advertising

Why black-owned media favors direct sales over programmatic advertising

How McDonald’s, P&G, Coca-Cola, GM and other big brands are spending on Black-owned media

Twitter close to naming NBCU's Linda Yaccarino to CEO role

DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance

Twitter advertisers return even as CMOs keep distance from Elon Musk

Twitter's Elon Musk to court advertisers in rare ad world appearance

US ad spend reached its eighth month of decline in February

The Daily: How the digital ad world is faring, brands backing women's sports, and how many folks still have cable?

Wpp’s support of twitter opens possibility for advertisers to return

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