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Guideline in the News

Diverse Media Investment Grew In 2024— How The War On DEI Is Changing 2025 Market Outlooks

Infographic: A Future Without Pharmaceutical Ads On TV?

Pharma Ads in Trouble, Amazon’s Big TV Play & BadBox

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SMI - Government Ad Spend Flows Into Media Agency Bookings

This Year's Ad Market Begins On Healthy Note, January Expands 7.4%

This Year's Ad Market Begins On Healthy Note, January Expands 7.4%

Elon Musk's X Is Winning Advertisers New And Old — But The Comeback Has A Long Way To Go

What X Is Planning For Its First Marketing Campaign Under Musk’s Ownership

Why Valentine's Day May Become A Duller Shade Of Red

Australian Advertising Market Dipped In 2024: Guideline SMI

Understanding Canada’s Changing Media Habits: Essential Insights For Marketers

BET+ Teams With Kevin Hart For Animated Series

The US Ad Market Soared In December, But Will It Hold?

Ad Market Re-Accelerates At Year-End, Expands 8.5% In 2024

X Sees A Jump In Consumer Spending On Mobile, Despite Decline In Daily Active Users

Report: As Podcasts Show Broader Appeal And Increased Listening Time, Brands Need To Boost Ad Budgets

TikTok Brand Darlings Chart Their Next Steps

How Google’s Pivot On Digital Fingerprinting Will Enable Better Cross-Device Measurement

Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty

The Invisible Hand Of The Ad Market

Guideline Taps Mifsud As CEO

Guideline Announces Vincent Mifsud As CEO

Ad Market Expanded In October, But Political Ads May Have Tempered Growth Rate

Brisbane L!VE - Government To Be 'Key Influence' On 2025 Ad Spend

Ad Growth Decelerates To +0.9% In October: Sports, Elections Cited

NFL Thanksgiving Matchups Won’t Spoil The Feast For Advertisers

America’s Great Unifying Event: The Macy’s Thanksgiving Day Parade

NBC Ready to Pay Triple To Gobble Up Thanksgiving Parade Broadcast Rights

NBC May Be Forced To Pay Triple For Macy’s Thanksgiving Day Parade Rights: Report

Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million

National TV Spending Rises 1% To $3.1B In September, NFL Soars

Premium Programmatic Growth Projected To Only Increase Further (New Report)

Media Buyers Say Programmatic Spend On Spotify Is Increasing As Platform Builds Its Own SSP

Report: Spotify’s Programmatic Ad Revenue Soars For 2024

Spotify Experiences 12% Growth YoY In Video Advertising In The US Market As It Scales Programmatic Strategy With The Trade Desk

Two Years Post Acquisition, And X’s Relationship With Advertisers Has Never Been More Complex

'Not That Relevant’ Late Night TV Shows Fading To Black As Even Colbert’s Leading ‘Late Show’ Sees Audience Drop 32%

It's Not Your Father's Media-Buying Marketplace

Data Think Tank: High Ratings Pushing Up NFL Ad Prices

Data: High Ratings Push NFL Ad Prices Up

October NFL Unit Ad Pricing Soars 9%, September Up 7%

The Daily: Checking In On Ad Spend— What’s Been Driving Growth This Year, Why It Might Be About To Slow Down, And A Preview Of 2025

NFL 30-Second Spots Set To Rise 9% YoY In October, Guideline Says

Programmatic Gold Rush: Premium Spend Jumped In First Eight Months Of 2024

The US Media Market Grew 8% In The Year-To-August, Boosted By Programmatic Premium Deals And Retail Media

Ad Market Expands 12% In August, Second Of Two Olympic Months

Digital Keeps National Brand Focus On Audio, With Spending Up Double-Digits In First Half

The Sky Is Falling At TikTok, But Employers, Advertisers, And Creators Don't Seem Worried

At 80%+, New Data Shows China Has The Most Digital Mix

Guideline Launches First Cross-Media Ad Spend Visibility Into China

China Outpaces World In Online Ad Spending

Automakers Are Getting Back Into Advertising’s Biggest Arena: NFL

Paris Olympics Offsets 7.8% Decline In Ad Spend For July: Guideline SMI

Guideline SMI July 2024: Paris Olympics Boosts Ad Revenue For Nine Entertainment, Softer Elsewhere

Olympics Drove Much Of July Ad Bump

Olympic Gold For TV: A Big Ad-Spend Jump In July

The Refresh: Streaming Soars, Social Grows, AdOps Recognition On The Rise

What A Difference 5 Days Of Olympic Ad Spending Makes

US Ad Market Sees 14% Growth In July, Marking 15th Consecutive Month Of Expansion

Netflix Gross Media Ad Spend Spiked 166% YoY In Q2: Guideline Data

Competitive Info: Ad Budgets Continue Shift Away From TV

Outdoor Ad Revenue Exceeds Projections, Shows Resilience – Report

X CEO Linda Yaccarino Contends With Pitfalls of Sharing Power With Elon Musk

Ad Market Expanded In June For 15th Consecutive Month

85 Percent Of Brand And Agency Marketers Use Manual Spreadsheets To Manage Media Planning

What Disney+ And Netflix Massive Q1 Ad Spend Increases Really Mean

Reallocation From Linear TV Is The No. 1 Source For Funding CTV Ad Spend Increase

Some Advertisers Are Bargain Hunting On X. It May Not Be Enough

Netflix, Disney+ Notched Big Ad Spend Gains In Q1

US Advertisers Are Pulling Money From Linear TV To Increase Programmatic CTV Spend

Digital And Traditional Media Spend Show YoY Increases In April

Study: Digital Media Ad Spend Grew 18% In Q1 '24

Digital Media Ad Spend Grew +18% in Q1 '24, The Biggest Quarter In Two Years, Fueled By Programmatic Buying

How Walmart, P&G, General Motors, PepsiCo, And Other Big Marketers Are Spending On Black-Owned Media

Digital Video Forecast To Overtake Linear TV In US Ad Spend This Year

IAB: Ad Buyers Just Think Differently When It Comes To Creator Content

TV Upfront Presentations Clouded By Digital Video Ad Supremacy

Why Investors Are Starting To Take Pinterest Seriously

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