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Guideline in the News

Guideline Launches New Ad Intelligence Digital Product- Bringing Geo-Targeted CPM Pricing to CTV and Audio

Guideline Launches KPI Forecast 2.0, Delivering Advanced Ticker-Level Forecasting for Capital Markets

Guideline has launched Market Monitor, a weekly syndicated research product that delivers global advertising insights

Guideline Launches Market Monitor™ to Deliver Weekly Verified Ad Market Intelligence for Faster Media Decisions

Guideline Launches Weekly Ad Spend Monitor

Guideline Launches Market Monitor™ Insights Subscription a New Standard for Weekly Ad Market Intelligence

Savannah Guthrie’s Determination Amid Family Tragedy Brings New Morning to NBC’s ‘Today’

Oil Prices Spike, But Analysts Expect Ad Spending To Remain Resilient

Oil Prices Spike, But Analyst Expects Ad Spending To Remain Resilient

Social Platforms are Facing Increased Scrutiny. How Long will Advertisers Stick Around?

Guideline: February Ad Market Sees Strongest Monthly Growth In Over A Year

'Legendary' Sports Power 11.5% Expansion In February Ad Market

Will ‘60 Minutes’ Chief Tanya Simon Stay in Role? CBS News Faces Decision in Potential Shake-Up (EXCLUSIVE)

How Canceling ‘The Bachelorette' Could Cost ABC At Least $60 Million

Disney Sank Millions Into the New ‘Bachelorette.’ Then It Pulled the Plug.

DOOH Emerges as a Key Growth Driver in the US Market

Guideline Expands Ad Intelligence Insights Offering

Digital Audio Growth Outpaces Ad Market, With Podcasts Powering Biggest Gains

Guideline Sees Digital Audio Ad Spending Growing 9% In 2026

Podcasts Overtake Spoken-word Radio

Savannah Guthrie’s ‘Today’ Absence Amid Mom’s Disappearance Spurs Questions Over Next Steps at Morning Show

Travel Marketers Gain Booking-Level TV and Streaming Attribution

Guideline Bets on an “AI Factory” to Reinvent Media Plan Management

Guideline has Launched AI Factory, an Engine Designed to Add AI to Media Plan Management Workflows

Guideline Launches AI Factory to Power Smarter Media Plan Management and Ad Intelligence

Guideline Unveils “AI Factory” to Supercharge Advertising Intelligence and Media Plan Management

Guideline Opens 'AI Factory'

Guideline Unveils New AI 'Factory,' Will Accelerate Development

Guideline Launches AI Factory to Speed AI Innovation Across Ad Intelligence and Media Plan Management

Weight-Loss Drugs to Compete on Biggest Stage With Super Bowl Ads

Anthropic Buys Super Bowl Ads to Slap OpenAI for Selling Ads in ChatGPT

Analysis: 'Grim, Ugly and Sluggish' Ad Spend

Australia's Sharp Ad Spend Decline in December Leaves Full-Year Figures Back -5.2%

Australian Ad Market Ends 2025 Flat as Second-Half Wipes Out Election Gains

SMI: Ad Spend Dropped 5% In H2 2025

2025 Ends Flat, December Climbs Just 0.2%

Australian Ad Spend Down in 2025 After Slow December: Guideline SMI

SMI: Ad Spend Closes 2025 on a Soft Note

2025 Ends Flat, December Climbs Just 0.2%

Benchmarking The Chatbot Ad Market: How About $3.5B This Year?

Guideline Launches Media Monitor Podcast

Guideline Appoints New CPO and SVPs for Growth

CIMM Report Says Ad Industry Can Support ‘At Least Two’ Currency Providers

Apple TV Sets Launch Date for “For All Mankind”

AI Ad Revenue Drama Sweeps Davos; A Higher Threads Count

SVP and CPO Hires for Guideline

Guideline Names Steve Silvers CPO, Adds Senior Data and Sales Leaders

Guideline Strengthens Senior Leadership Team With Three Strategic Appointments

November Ad Spend Up 5.2%, Sustaining Positive Momentum Heading Into New Year

My 10 Bets For Media And Entertainment In 2026

2025 Ad Market Came In Like A Lion, Going Out Like A Lamb

This Week In Marketing: TikTok In USA, Anti-links Meta, Netflix vs. YouTube, And Hashtags

Week In Review: Instagram Tests CTV App, WBD Rejects Paramount Bid, And Cindy Rose Plans WPP Transformation

80 Percent Of UK Linear TV Spend Is Leaving TV

The Oscars Will Be Streamed

The U.S. Ad Outlook, A New Industry Composite

Canada Ad Spend To Rebound In 2026: Guideline

Retail Media Powers UK Ad Spend Growth: 2026 Forecast And What It Means For Advertisers

Forecast: UK Ad Spend To Grow 5.5% In 2026

“One Battle After Another” Gets Streaming Debut Date

Guideline Unveils Customizable AI Dashboards, Elevating Advertising Data Analysis

Guideline Announced An Enhancement To Its AI Agent

Australia’s Ad Spend Grew 5.2% In 2025

Digital Audio Less Than 10% Of Commercial Radio Network Revenue

Guideline Turns Its AI Agent Into A Full Analytics Workspace With Customizable Dashboards

Guideline Launches Customizable AI Dashboards, Advancing Conversational Insights, And Analytics

Inside NBC’s Push To Win New Ground In TV’s Evening-News Battle

Guideline Unveils Customizable AI Agent Dashboards For Persistent Media Insights

Guideline Launches Customizable Dashboards, Advancing Conversational AI Insights And Analytics

Guideline Launches Customizable AI Agent Dashboards, Advancing Conversational Insights And Analytics

Guideline Adds Dashboard Features To Its AI Agent

Fourth Quarter Ad Market Opens With Strong Gains In October

Australia’s Ad Market Falls In October As Government & Food Categories Cut Spend

‘Red October’ Fears Confirmed As Media Agency Spend Plummets

Media Intelligence Startup Guideline Aims To Take The Guesswork Out Of Media Plan Management

Ad Spend Slides Further In October

Why The Macy’s Parade Is Prime TV Real Estate For Brands

Q4 Ad Market Begins With +5.7% Expansion In October

Why Ad Spending Grew, Not Stalled During Government Shutdown - For Now

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