Empowering Your Media Strategy with Precision Data
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Navigate the complex media landscape with Spend, delivering the only first-party ad spend intelligence across all media platforms.
Unlock Your Media Strategy's Full Potential with Guideline
Comprehensive
Coverage
Tap into actual ad spend data from the leading global agencies, covering both digital and traditional media.
Precision and
Timeliness
Access the most accurate, granular data two weeks after month's end - no estimates, just real numbers.
Cross-Media
Intelligence
Gain a holistic view of the media landscape, from TV and radio, to digital and print.
The Ultimate Tool for Media Spend Intelligence
Single-Source Clarity
Benefit from $100B/year in real spend data, sourced directly from the largest US agencies for unparalleled accuracy. Guideline Spend is available for TV, Digital, Print, OOH, and Radio across the AU, CAN, CN, NZ, UK, and US.
In-Depth Market Analysis
Explore 6 major media types, 31 sub-types, thousands of publishers, hundreds of product categories, and additional digital breakouts on ad/format/buy/placement types.
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AccuTV Integration
Leverage detailed insights from over $30 Billion/year in actual TV ad buys, enriched with Nielsen and Gracenote data for superior ad sales strategy.
Available for US Market only.
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Dynamic Trend Tracking
Utilize the Pacing Dashboard to forecast market spend trends and plan your media strategy up to three months in advance.
How Spend Empowers Your Business
Optimize Media Trading Operations
Enhance trading efficiency and drive new business with deep insights into media spend trends and budget allocations.
Boost Strategic Decision Making
Make informed decisions on media allocation, client prospecting, and uncovering acquisition targets using accurate, real-time data.
Empower Sales and Investment Teams
Inform your sales and investment strategies with exclusive, up-to-date insights, giving your team a competitive edge in planning and optimization.
Getting started with Guideline
Ready to transform your media strategy with Spend's cutting-edge data intelligence? Unlock the power of data-driven decisions today.
Talk to a Guideline Expert