Mastering the Art of Digital Ad Pricing
Discover unparalleled clarity in digital ad valuation with Guideline—offering single-sourced, precise CPM data across a spectrum of publishers and formats.
Redefining Digital Media Valuation
Unparalleled Market Transparency
Access industry-first CPM data, integrating detailed insights from publishers and ad formats for clear digital pricing.
Strategic Pricing Intelligence
Equip your strategy with comprehensive pricing data, from video to audio ads, ensuring optimal yield and inventory management.
Data-Driven Decision Making
Leverage the latest trends and historical insights for competitive pricing analysis and new business development.
Pricing Unlocks
Your Market Potential
Comprehensive CPM Insights
Gain a competitive edge with real-time updates on year-over-year and quarter-over-quarter pricing trends, by publisher and ad format for the US and CAN markets.
Digital Market Clarity
Dive into the digital realm with clarity, analyzing data from over 400 publishers and various digital media subtypes, ensuring informed pricing strategies.
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Linear eCPM Innovation
Navigate national linear TV network pricing with precision, benchmarking upfront and scatter inventory across networks and genres for greater revenue potential.
Maximizing Your Pricing Strategy
Strategic Planning and Forecasting
Empower your planning and forecasting with detailed insights, helping you navigate market trends and optimize media spend.
Competitive Market Analysis
Conduct comprehensive market analysis using reports like the NFL and Floodlight reports for competitive advantage and strategic positioning.
Effective Inventory and Yield Management
Apple Pricing for insightful inventory management and yield optimization, enhancing RFP close rates, and planning for new ad products.
Getting started with Guideline
Transform your digital pricing approach with Guideline's Pricing tool. Step into a world of accurate, real-time data for smarter, more impactful media buying.
Talk to a Guideline Expert