MEDIA VALUATION

Gain a competitive edge

Measurement

Challenge

A media sponsorship measurement company has built a strong solution able to track not only standard media placements and integrations in linear and digital media, but also unpaid media exposures. In order to compete in market, the business's product organization is in need of costs/pricing data that can attribute an accurate media value to the tracked activity.

Solution

Company engages with Guideline's measurement solutions team, and discovers how Guideline can provide specific costs across all forms of National and Local linear programming, as well as Digital Video, Audio and Display.

Success

The sponsorship measurement business is able to stick reliable, specific costs to their data set of tracked media activity, standing out from the competition thanks to the comprehensiveness and accuracy of their offering, powered by Guideline's cost data, and grows revenue by 26% in the subsequent year.

There’s no one size fits all in media valuation, and the unparalleled accuracy and granularity of Guideline’s National TV Unit Rate data allows its Sponsorship customer to allocate trustable media valuation to all the activity tracked in their products.

Guideline’s customer has a product specific to the Local TV market, and uses our data to inform media valuation across 1,000+ stations in over 200 local markets

Join the future  with Guideline

We are the world's most trusted authority for accurate media data and collaborative planning tooIs to guide your advertising decisions.

With the 2022 acquisitions of Standard Media lndex and SOAD, the company offers a single source of truth for advertising spend and pricing data that provides unprecedented accuracy and transparency across the media industry as well as a powerful centralized media planning platfarm that delivers collaboration, efficiency and analysis across multiple global media teams and agencies in one interface.

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