There’s no one size fits all in media valuation, and the unparalleled accuracy and granularity of Guideline’s National TV Unit Rate data allows its Sponsorship customer to allocate trustable media valuation to all the activity tracked in their products.
Guideline’s customer has a product specific to the Local TV market, and uses our data to inform media valuation across 1,000+ stations in over 200 local markets
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Join the future with Guideline
We are the world's most trusted authority for accurate media data and collaborative planning tooIs to guide your advertising decisions.
With the 2022 acquisitions of Standard Media lndex and SOAD, the company offers a single source of truth for advertising spend and pricing data that provides unprecedented accuracy and transparency across the media industry as well as a powerful centralized media planning platfarm that delivers collaboration, efficiency and analysis across multiple global media teams and agencies in one interface.
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