Set Competitive Benchmarks
Make better decisions on where to invest your marketing and product development dollars.
The Challenge
A well-known media owner/seller was seeing a decline (or flat line) in revenue and inventory.
The press consistently reported that audio was growing by double digits YOY, so naturally the media owner considered investing in audio.
They needed to make a quick decision regarding their investment strategy: How could they understand where to get the biggest return for marketing and product development investments?
The Solution
If they leveraged Guideline's extremely accurate and granular spend data (powered by Standard Media Index) inclusive of 95% of national advertiser's actual investments, they would've learned:
- Audio streaming was growing, but only at +12% and low CPMs
- CTV video was much more attractive with higher impressions, better dollars, and CPMS The better investment at that time was CTV.
The Result
With Guideline's data (powered by SMi), the media owner would've invested in CTV which could have increased revenue by up to 35%.
Without this unprecedented data, the media owner would have invested in audio streaming and not capitalized on a better investment with an increase in revenue.
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Join the future with Guideline
We are the world's most trusted authority far accurate media data and collaborative planning tooIs to guide your advertising decisions.
With the 2022 acquisitions of Standard Media lndex and SOAD, the company offers a single source of truth for advertising spend and pricing data that provides unprecedented accuracy and transparency across the media industry as well as a powerful centralized media planning platfarm that delivers collaboration, efficiency and analysis across multiple global media teams and agencies in one interface. Learn more at Guideline.ai.
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