Increase Sell-Through Rate
Shift ad spending from your competition and increase your sell-through rate.
The Challenge
A high-profile media owner and seller was finding competition intensified in recent years as the pay-TV industry matured.
With so many options for the consumer, the media owner needed to shift subscribers to their platform rather than attract first-time subscribers to the category.
They had to find a way to increase the sell-through rate and shift subscribers to their platform.
The Solution
If the media owner leveraged Guideline's accurate spend data (powered by Standard Media Index) to identify the ad spending on other established pay-TV providers and broadband service providers, they would have been able to:
- Reveal the competitive landscape that offered similar video streaming capabilities
- Focus on their strengths while being aware of or downplaying the competition.
The Result
With Guideline's data, tools, and support powered by SMI), the media owner could have shifted ad spending from their closest competitors.
The agencies are allocating more impressions on their buys to this media owner.
Equipped with this unprecedented data, the media owner could have increased their sell-through rate from 75% to 85%.
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Join the future with Guideline
We are the world's most trusted authority far accurate media data and collaborative planning tooIs to guide your advertising decisions.
With the 2022 acquisitions of Standard Media lndex and SOAD, the company offers a single source of truth for advertising spend and pricing data that provides unprecedented accuracy and transparency across the media industry as well as a powerful centralized media planning platfarm that delivers collaboration, efficiency and analysis across multiple global media teams and agencies in one interface. Learn more at Guideline.ai.
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