Is your media strategy

being held back by

outdated tech and disjointed approaches?

Siloed Systems and Scattered Teams

Teams grappling with isolated tools face inefficiencies that lead to missed opportunities in media planning. The fragmented nature of these tools not only complicates workflows but also hinders the seamless identification and exploitation of potential advantages.

Outdated Data in a Dynamic World

Relying on backward-looking data restricts proactive decision-making in a rapidly evolving media landscape.

Stale Strategies in an Era of Change

A lack of innovative tools, coupled with reliance on conventional methods, hinders progress and adaptability in media buying and selling. This adherence to tradition not only impedes evolution but also limits nimbleness in response to the ever-changing media landscape. Embracing innovative strategies is crucial for navigating the evolving terrain of media transactions, ensuring a dynamic and forward-thinking approach.

Latest US Media Market Indicators

05/24
06/24
Ad Media market growth

+5

%
Digital Media represents

66

%
Highest growth within Digital Channels

Digital Audio

Digital Media represents

66%

Highest growth within Digital Channels

Pharmaceuticals

Digital Media represents

Pharmaceuticals

Transparent Insights For All

Guideline redefines market intelligence by pooling exclusive billing data from the world's leading agencies and independents, blending unifying technology with unparalleled accuracy to set a new standard for empowered market leadership.

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Media Strategy Professionals

Reimagine market intelligence with access to comprehensive, current billing data for impactful, strategic decision-making. Drive efficiency and precision in a market that never stands still.

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Financial and Investment Analysts

Gain unmatched market insight with our detailed, timely intelligence to fuel informed investment decisions and sharp financial analysis designed for agile market navigation.

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Market & Content Researchers

Leverage our deep market intelligence to understand global trends, refine publishing strategies, and gain a competitive edge, all through our advanced, user-centric platform.

Strategy
Backed By Proof

5 of 5

top US broadcasters leverage Guideline’s data solutions.

$156B

in annual global media spend aggregated from every major holding company and independent.

90%

of top global media companies use Guideline’s data solutions.

6

major agency holding companies are partnered with and receive data from Guideline’s data solutions.

We drive market mastery with automated solutions and accurate intelligence designed to shape the impact of your marketing investments

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Intelligent
Data Analysis

Reimagine market intelligence with access to comprehensive, current billing data for impactful, strategic decision-making. Drive efficiency and precision in a market that never stands still.

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Dynamic 

Planning Platform

Discover a new era of media planning with Guideline's integration of cutting-edge technology, real-time analytics, and seamless global collaboration.

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Guideline stands alone

at the intersection of media planning and data

intelligence.

Our unique DNA and give-to-get data approach offers the most detailed market insights.  We balance today's needs with tomorrow's vision, delivering precision and collaboration for measurable media success.

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