Guideline Reports

Explore ad media analysis by Guideline.

Ebook
December 20, 2023

2023 US Media Year-in-Review

Plan Media Like a Pro - With Insights Straight From Major Agency Spend & Pricing Data
Ebook
December 20, 2023

Guideline Q4 
Advertising Outlook: 
Seasonal Cheer Ahead

A Forward Look into Holiday Season Media Trends Using the Pacings Dashboard
Ebook
December 20, 2023

Covid-19 Advertising Rebound
Report

Covid-19
Ebook
December 20, 2023

Guideline Media Wrapped

Jan - Nov 2023 vs. 2022
Ebook
January 9, 2025

NFL Insights 2024

What a Single Sports League Reveals About the Media Landscape
Metrics In Motion
July 21, 2025

Metrics in Motion: The Impact of CPI Volatility on Media Spend Growth

Discover how macroeconomic trends like inflation and tariffs impact advertising spend with Guideline’s Metrics in Motion reports—monthly insights powered by real media investment data.

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