EmpoweringAgencies with Unparalleled DataSynergy
Service
Harmonize agency data and reporting. Guideline simplifies global data aggregation, delivering fast, precise, and actionable insights tailored to agency needs.
Intelligence
Marketplace Intel
Gain a competitive edge with Guideline's comprehensive market tracking. Experience a clear view of multi-media trends across major brands and agencies.
Investment
Assess and enhance your media investments. Gain negotiation power with vendors to better serve your brands and maximize ROAS.
Strategy
Forge powerful business pitches and media plans with our advanced data platform, built on actual billing data. Guideline equips agencies with historical actuals, projections, and benchmarks to power your global media strategies.
Highly recommended! This product exceeded my expectations in every way. It has become an essential part of our daily work, and I'm grateful for the positive impact it has had on the ROI.
How Agency TeamsLeverage ourData
Finance
Guideline provides finance teams with robust data to validate budgets, billings, and financial performance accurately. Use our insights to challenge third-party audits, and maintain transparency and compliance with commitments.
Research
Guideline's data enhances research efforts, providing deep insights and analyses that directly inform media buying strategies, leading to more informed decisions.
Buying
Our data is a crucial benchmark, aiding buying teams in negotiations, clarifying Share of Voice, and setting expectations with media owners.
Planning
Agency Partners use Guideline data to optimize allocation and media mix strategies for major global brands across Retail, Travel, Entertainment, CPG, Auto, and more.
New Business
Use extensive market intelligence across various product categories to strengthen your new business pitches. Our granular insights into media types, publishers, and ad formats equip your team to craft precise investment and pricing strategies.
Product
Guideline's data is a vital resource for product teams, facilitating the development of advanced applications. Integrate our data into your analytics tools, build automated dashboards, and overlay it with additional datasets for comprehensive, insightful solutions.
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